Georg Fischer Central Plastics General Catalog 2006

In 2004 we designed a catalog for a $100 Million Dollar company that had never had a catalog before.  Since they owned 98% of the gas market we used very colorful strong branding graphics on every catalog page to reinforce their major place in this market. The impact of the 344 page product catalog was an increase in sales because the field sales agents now knew the entire product and could cross sell outside of their specialty. (346 pgs.)

“The creation of a single-piece technical product catalog was our #1 strategic marketing directive for 2006. However, our Marketing Group was, quite frankly, overwhelmed with the process of pulling information on our thousands of products from various sources, and then compiling this into a structured and useful tool. Lofty Designs was instrumental in managing the development of our catalog from information gathering and formatting to final design and printing. The end result was an informational tool for our customers that we believe to be the finest in our industry. Thanks, Mike!”

Greg Russell, Vice President Sales & Marketing

GF Piping Systems