General Standards Corporation Product Catalog 2000

After extensive client discussions, we designed a catalog based not on product catagories but on functional applications of the products. General Standards Corporation wanted a comprehensive catalog/brochure that not only displayed existing products but also indicated the direction the company was taking with new design catagories.  We accomplished this with what President Paul Rainosek called his “Paper Tigers” –  highlighted sketched products in the works for future product offerings.  This brochure is also very straight forward in explaining how it would be to work with General Standards since most all their products are custom designed.

“We continually get compliments on our company

brochure, thanks to Lofty Designs. They combine great

creativity and skill and the result is always a superior

product catalog. When there is a deadline, Lofty Designs

puts in whatever hours it takes to get the job done on time

and they never miss.”

Paul Rainosek, President

General Standards Corporation