Highlander Sports Catalog 2001

Highlander Sports, a hunting equipment manufacturer, asked us to help define a new branding position wth a new catalog look and format for gaining market attention and share in this very competitive market.  We designed a unique offset bound catalog with quick and easy access to celebrity endorsed sections.  The result was increased sales and visibility in the marketplace.  The new catalog caught the eye of industry media and resulted in trade publication interviews. ( 28 pgs. )